HI-MACS® used in interactive showroom


Luxx Newhouse Group - LG HIMACS Microsoft Interactive showroom

Luxx Newhouse Group - LG HIMACS Microsoft Interactive showroom

Luxx Newhouse Group - LG HIMACS Microsoft Interactive showroom

Luxx Newhouse Group - LG HIMACS Microsoft Interactive showroom

Today communication is the magic word for modern product performance that involves and enthuses the customers. It stands to reason that a corporation such as Microsoft is progressive in this area too, and this is impressively demonstrated by the new Microsoft Briefing Center in Wallisellen, Switzerland. The presentation content is not merely exhibited here but rather – with the help of in-house Microsoft technology such as KINECT, X-BOX, SURFACE, etc. – it also enters into interactive dialog with the customers whose physical movements control the software, turning them into an active part of what is going on.

New presentation concepts of this kind cannot be achieved with conventional design and the old, familiar materials. There is demand for creative thinkers who understand how to integrate forward-looking materials into their designs. The architects from the interdisciplinary design team at Stuttgart-based COASToffice, for example, have discovered HI-MACS® as their material of choice and, in keeping with the HI-MACS® slogan, “The New Generation. Inspired by Architecture”, have created refreshingly new spaces that are extraordinary in terms of both function and design.

Thanks to its versatility HI-MACS® is virtually predestined for new challenges like the design of a dynamic, technological space such as was required in Wallisellen. The acrylic stone’s specific material properties make it shapeable, rendering it ideal for three-dimensional design. The tactile qualities of HI-MACS®’s pliable, smooth surface are no obstacle to its use in rooms with high footfall: The non-porous, watertight and low-maintenance material is also extremely robust.

The new Microsoft Briefing Center is on the first floor of the Microsoft Schweiz GmbH head office. The so-called “Product Lounge” at the front, and two conference and presentation rooms of different sizes to the rear, are arranged around a spacious courtyard.

At the heart of the Product Lounge is a sculptural piece of furniture made of HI-MACS® – for lounge purposes and communication – that is broken down into various zones over an area of around 100 square meters. Both the “Microsoft Kinect Welcome Zone” and the “Mic